Trends in Multifamily Customer Experience
Noah Echols, Vice President of Marketing and Customer Experience, joins Sydney Webber from Knock® CRM to discuss multifamily marketing
"One of the first things I did when I came to RMR Residential about 4.5 years ago, was market research to fully understand how renters shopped and what they cared about. We just wrapped up a similar study that was aimed at understanding very specific things that will inform some big initiatives we have in the pipeline, but also aimed at getting a sense for how renters are feeling coming out of a pandemic and how that shapes their perception of apartment living."
