Proprietary Ease Model
Today’s customer journey requires a sales process that focuses on meeting the customer along their journey. We created the EASE model – Explore, Act, Select, and Experience – which identifies key thoughts and actions consumers make throughout their apartment leasing experience. We remapped our sales process and approach to center around the consumer, training employees to recognize the thoughts and behaviors of customers as they navigate through each step of the journey to finding a new home.
CUSTOMER JOURNEY