ARIUM Living

ARIUM Living is a consumer brand built on a commitment to continuously find ways to make apartment living better for our residents.

ARIUM Living

SEO Value

Speed to Market

More Efficient Marketing

Modern Branding

What Makes Us Different?

ARIUM Living is a consumer brand built on a commitment to continuously seek ways to make apartment living better for our residents.

When today’s consumers are searching for apartment homes, the majority of searches are for a brand rather than the overarching management company. ARIUM is no exception. We realized this trend early on and began developing a unifying brand to our multifamily communities. In addition to creating a consistent experience that consumers have come to expect, we’ve also built a strategy aimed at scaling awareness and sentiment, while maximizing efficiencies within the marketing funnel.

Brand Equity

While most of the multifamily industry is a fragmented brand ecosystem that lacks a cohesive story, we’ve found that consumers are searching much less for management company names and significantly more for the brands that those PMCs build. By rebranding our portfolio to a single ARIUMliving.com domain, we’ve seen a measurable improvement in domain authority, which means more traffic and more leads coming from free, non-ILS sources — ultimately driving down our advertising costs across the entire portfolio.

Resident-First

We are in the service industry, so our focus is on our service to our residents — not just in processing their rent correctly and getting the work orders completed quickly, but in truly seeking to meet their needs and striving daily to break down barriers that exist in apartment living.

Carefree Living

The ARIUM Carefree Living program is a signature initiative designed to provide our residents and prospects with exceptional service that enhances the customer experience.

ARIUM Living Leadership

Noah Echols
December 2023
The RMR Group Completes Acquisition of RMR Residential Multifamily Platform

Accretive Transaction Expands RMR’s Expertise and Private Capital AUM

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December 2023
ARIUM Wins Second Marketing Award for its 2022 Brand Campaign

The Multi-Housing News Award Comes of the Heels of an Award from the American Marketing Association’s Atlanta Chapter

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August 2023
ARIUM Recognized as a Finalist in the 2023 Content Marketing Awards

For the second time this year, ARIUM’s 2022 brand campaign receives recognition from a highly regarded industry association.

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July 2023
The RMR Group to Acquire CARROLL Multifamily Platform

Transaction Adds Vertically Integrated Multifamily Platform with Approximately $7 Billion in AUM and Over 28,000 Units Across Sun Belt Markets

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June 2023
RMR Residential Wins Best Social Initiative: Portfolio Company Award from Private Equity Wire

This recognition from Private Equity Wire reflects RMR Residential’s commitment to prioritize – and enhance – its societal and sustainable impact.

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May 2023
Four RMR Residential Leaders Named 2023 Women of Influence by GlobeSt.

Each honoree will be recognized, along with other female trailblazers in CRE, at the in-person awards ceremony in Lake Tahoe, CA.

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