Centralizing Lead Management to Drive Organizational Efficiency

How RMR Residential borrows best practices from mature B2B sales organizations early in the leasing process to build trust and usher prospects through their leasing journeys.


In the not-too-far-off past, scouting, touring, and selecting an apartment was a challenge not fit for the easily frustrated. Prospects spent hours combing through internet listing services like Apartments.com and scouring search result pages for that perfect keyword or ideal location that led them to want more information about a property. Once they found that golden nugget, it was off to the property website for the fast track to home sweet home. They would show up at the leasing office, greeted by a smiling leasing consultant ready to get the lease and, with that, their bonus.